Best New Betting Sites in the UK for 2025

The best new betting sites in the UK offer bigger bonuses, better odds, and a slicker betting experience than many older bookies. 

These brand new bookmakers make it easy to bet however you want, from in-play betting on your couch during the big Premier League games, to picking your favorite name in the Grand National.

Get access to the freshest bonuses and betting features when you choose one of these best new UK betting sites:

New Betting Sites – Key Takeaways

• New betting sites often offer bigger bonuses, modern features, and better odds to compete with older bookies.
• Many new betting sites are much better prepared for mobile devices than traditional UK operators.
• New betting sites don’t have an established reputation, so it’s more important to check that they have well-respected licences and strong security features.
• We’re explaining what kind of bonuses, payment methods, and sports markets are commonly found at new bookies, so that you know what to expect. We’ve also covered how they compare to more established bookmakers.

Our Best Bets: Top New Betting Sites Reviewed

We know what really matters to punters, so we’ve picked the three best new betting sites when it comes to bonuses, markets, and payments. 

Each of our recommendations doesn’t just excel in these areas but offers a secure and reliable betting experience, with plenty of the modern features that we’ve come to expect from new bookmakers.

What are the Advantages of Using New UK Bookmakers?

Just like regular betting sites, brand new UK bookmakers also have their own advantages compared to traditional operators.

While long-standing bookies lean on reputation, newer sites compete by offering bigger bonuses, faster payouts, and more modern features. They know they need to stand out, so they push the boat out to attract new players. 

These are the main advantages of brand new UK bookmakers:

• Larger bonuses – New sports betting sites often offer larger welcome bonuses and generous ongoing promos to attract players. That means more extra value than you’d usually see at older bookies, especially when they’re licensed outside the UK.
• Better odds – They can offer sharper prices to compete with more established sites. Even a slight difference in odds can add up in the long run.
• More payment methods – You’ll usually find more modern payment methods, like e-wallets and crypto. This gives you faster and more private banking compared to traditional options.
• Fewer verification checks – Many new sites streamline KYC by asking for fewer documents or personal information.
• Modern interface – Sites tend to look more modern and polished compared to older bookies, especially on mobile, as well as offering innovative features.

New Betting Sites vs Established Bookmakers

New online bookmakers have to stand out more, because they don’t have the reputation of older bookies. This often means bigger bonuses, sleek designs, and slick features, especially if they hold an international licence, where the rules are less strict than in the UK. 

It feels more exciting, especially for punters looking for a fresh experience after using the same old sites for a long time.

You’ll also typically find greater privacy at a new UK betting site, with fewer KYC and verification checks for your personal details. These elements, alongside flexible payment methods including crypto and credit cards (for new bookies with international licensing), is also helping new betting sites to stand out from the established crowd in a big way.

New UK Betting Sites	Established Bookmakers
Larger welcome bonus, frequent ongoing promotions, and VIP schemes	Generally smaller or more basic bonuses
Fewer verification checks	Full KYC required
Crypto (if internationally licensed), e-wallets, and traditional methods	Debit cards, bank transfer, e-wallets
Still building reputation	Well-known and established
Modern, sleek design	Often more traditional-looking
New, innovative features	Slower to adapt

6 Factors to Consider When Choosing the Best New Betting Sites For You

When picking a new betting site, you need to make sure it delivers in all areas that matter to you personally. That can mean specific bonuses, customer support, a certain payment method, security, betting markets, and more. 

Consider the following factors, so you can confidently pick a platform that matches precisely what you want for your betting experience.

1. Competitive Bonuses on New Betting Sites

Bonuses are a key reason punters are drawn to a new UK betting site. New bookies know this, so they tend to offer competitive welcome bonuses and ongoing promotions to outshine more established bookies. 

It’s smart for you to take advantage of these offers, so you can get more value when making your bets. The key is to check the fine print. A bonus might look good at first glance, but may come with more complicated terms and conditions than traditional sites.

2. Betting on Your Favourite Sports

Football is king for UK punters, but a top new betting site won’t just offer that.

You should look for a bookie that offers coverage across popular sports that you personally enjoy like rugby, cricket, horse racing, and tennis, as well as niche sports for when you want to try out something different. The important thing to check is if your preferred sports are there before you sign up.

3. Availability of the Right Markets

Another thing to consider is the depth of markets. You want to pick a site that goes beyond the basics to let you bet how you want, as well as on what you want. 

Some newer bookies offer thousands of betting options per match, with ultra-specific bets on in-game events and live betting. The more choices you have, the better.

4. Using Your Preferred Payment Method

When you choose a new betting site, you need to consider how you’re going to deposit into and withdraw from your account. Check this in advance, so you’re clear on the options and that there is one that works for you personally. 

While older bookies tend to lean more on traditional payment options, brand new UK betting sites offer a wider range of methods, covering both traditional and more modern payment methods, like crypto. 

5. Taking Pride in Customer Service

New betting sites know they need to provide top-class customer service to win over bettors who are used to more traditional sites.

They take pride in outdoing older sites by going the extra mile with detailed FAQs, betting guides, and instant personalised support. 

The best channel to get assistance is through live chat, which many new UK bookmakers typically offer. Older bookies tend to rely on slower methods, like email. 

6. New UK Betting Sites You Can Trust

It’s understandable to be cautious about new online bookmakers in the UK as they don’t have a long-standing presence to boast about. But that doesn’t mean they can’t be trusted.

Many of the best new gambling sites in the UK are licensed by well-known, established international authorities, like the Malta Gaming Authority, Curacao eGaming, or the Kahnawake Gaming Commission. 

These are all well-respected regulators that strictly monitor operators regarding player protection. This means your data and money are protected by an independent regulator, even if it’s not based in the UK.

If they misused your data or money, they would lose their licence. This licensing protection extends to betting sites that don’t adhere to GamStop, and even non-GamStop casinos.

What Welcome Bonuses do New Betting Sites Offer New Customers?

Every new betting site will offer a welcome bonus to attract punters to join their site. This isn’t a sports-specific thing, as the same is true of new casino sites.

Bonuses at new bookies often tend to be more generous than established bookies, as they have to work harder to bring in new users. If the betting site is licensed outside the UK, the bonuses are likely to be even more generous since there are fewer restrictions in place.

So, what bonuses can you enjoy at a new UK betting site? Here’s some of the most popular options:

• Welcome Bonus: Usually a one-time deposit match offer at new UK betting sites. Available when you join a site and make your first deposit. Often the largest bonus you’ll find, with bookies offering 100%, 200% or sometimes 300% on your initial deposit.
• Free Bets: Popular throughout new UK betting sites. These are usually available as part of a welcome bonus and as an ongoing promotion or a specific sports event. Values vary depending on the bookie and promotion.
• No Deposit Bonus: This is a free bet or free credits without needing to make a deposit. Are often wager-free so you keep all of your winnings. Not as commonly found as other bonus types.
• Reload Bonus: Ideal if you’re happy to continue with a specific site. Commonly a bonus matched to your latest deposit. Not as valuable as a welcome bonus but more frequent, with reload bonuses usually around 50% to 100% of your deposit.
• Cashback: You’ll receive a percentage of your losing bets returned to your account. They’re usually automatically credited once you’ve opted in, and usually range from 5% to 25%.
• Loyalty Rewards: Bookies often reward their long-term or VIP players with exclusive or more valuable rewards. These typically include free bets, personalised offers and sometimes ad-hoc rewards like sports tickets.

What Payment Methods Are Available at New UK Sports Betting Sites?

New online bookies typically offer a greater variety of payment methods for deposits and withdrawals than traditional bookies. 

For example, at new UK betting sites that are internationally licensed you can deposit and withdraw with cryptocurrencies and credit cards.

Each method has its own advantages, whether that’s speed, convenience, or security. On the flip side, they also have their limitations. So, it’s important to pick the right method that suits you best.

Cryptocurrencies

Pros: Secure and fast, with withdrawals often clearing in under an hour, popular at bitcoin sports betting sites.
Cons: Prices can fluctuate, it’s less straightforward than fiat, and there’s no central backing.

E-Wallets

Pros: The quickest fiat option, easy to set up, and keeps bank details private.
Cons: Sometimes excluded from bonuses, and small fees apply.

Debit Cards

Pros: Familiar, secure, widely accepted, and simple to use.
Cons: Requires sharing banking details, withdrawals can take a few days.

Credit Cards

Pros: Easy to use, and may offer perks and rewards for spending.
Cons: Can’t be used for withdrawals. Credit cards are banned at UK-licensed sites but remain available at internationally-licensed bookmakers.

Prepaid Cards

Pros: Great for privacy and managing your spending.
Cons: Must be topped up in advance and can’t be used for withdrawals.

Bank Transfers

Pros: Highly reliable, straightforward, and allows larger deposits and withdrawals.
Cons: The slowest options with withdrawals often taking several business days.

Apple Pay & Google Pay

Pros: Fast, secure, and ideal for mobile betting payments.
Cons: Can’t be used for withdrawals.

New Betting Sites Payment Methods Compared

It helps to see how payment methods compare side by side. We’ve broken it down in the table below.

Payment Method	Withdrawal Speed	Security	Fees
Cryptos	1-2 hours	Very high – blockchain technology	Network fees
E-Wallets	12-24 hours	High – no financial information shared	Sometimes, fees for adding funds to the wallet
Debit Cards	2-5 business days	High – secure networks	None
Credit Cards	–	High – secure networks	None
Prepaid Cards	–	High – no banking information used	None
Bank Transfers	3-7 business days	Very high – direct transfer	None
Apple Pay & Google Pay	–	High – biometric	None

Editor’s Tip: E-wallets like PayPal, Skrill, and Neteller are fast, convenient, and secure. They’re easy to set up, regularly offered at new betting sites, are the fastest fiat methods, and keep your banking information private.

What Sports Markets are Available at New Gambling Sites?

New online betting sites offer a huge range of markets for hundreds of sports. The exact betting options are entirely different from one sport to another. 

To make it easier, we’ve broken things down sport by sport, so you can see the most popular ways to bet on a variety of sports:

Football

• Win-draw-win: Bet on the home team, the away team, or a draw.
  
• Both teams to score: Wager on whether both sides will score at least once.
  
• Correct score: Predict the final score (e.g., 2–1 or 0–0).
  
• First player to score: Pick who will score the first goal.
  
• Over/unders: Bet whether the total goals will be over or under a set number.
  
• Accumulators: Combine multiple selections into one bet; all must win for a payout.
  

Horse Racing

• To Win: A bet on which horse will finish first.
  
• Each-way: Split bet—one part for the horse to win, one part for it to place (top 3, for example).
  
• Place: Bet on a horse to finish in the top positions.
  
• Patent: A 3-selection bet covering all singles, doubles, and the treble (7 bets).
  
• Trixie: 3 selections covering all doubles and the treble, no singles (4 bets).
  
• Yankee: 4 selections covering all doubles, trebles, and the four-fold accumulator (11 bets).
  

Rugby

• Match winner: Bet on which team will win.
  
• Handicap betting: Teams get points advantages/disadvantages; your bet wins if the adjusted score favors your pick.
  
• Winning margin: Bet on the points difference a team will win by.
  
• Over/Under: Wager on whether total points will be over or under a set number.
  
• First try scorer: Pick who scores the first try.
  
• Half-time / full-time results: Bet on the leader at half-time and the final winner.
  

Tennis

• Match winner: Bet on which player will win the match.
  
• Set betting: Predict the exact set score (e.g., 2–1, 3–0).
  
• Over/Under: Bet on whether total games or sets go over or under a set number.
  
• Exact score: Pick the precise final score (e.g., 6–4, 6–3).
  
• Handicap betting: One player is given an advantage/disadvantage; your bet wins if the score favors them.
  
• Futures: Wager on long-term outcomes, like who will win a tournament.
  

Cricket

• Match winner: Bet on the team that will win.
  
• Top batsman: Pick the player who scores the most runs.
  
• Innings runs: Bet on how many runs a team will score in an innings.
  
• Total runs Over/Under: Wager on whether total runs will exceed or fall short of a set number.
  
• Top bowler: Predict the player who takes the most wickets.
  
• Number of wickets: Bet on how many wickets a team will lose.
  

Boxing

• Winner: Pick which boxer will win the fight.
  
• Method of victory: Bet on how the fight will end—KO, TKO, or decision.
  
• Round-by-round betting: Wager on who wins each round.
  
• Over/Under rounds: Bet on whether the fight lasts over or under a set number of rounds.
  
• Fight to go the distance: Predict if the bout goes all scheduled rounds.
  
• Knockdowns: Bet on how many knockdowns will happen or if a specific boxer is knocked down.
  

Esports

• Match winner: Pick the team that will win the match.
  
• Map winner: Bet on who wins a specific map or round.
  
• Handicap betting: Teams get virtual advantages/disadvantages; your bet wins if the result favors your pick.
  
• Over/Under: Wager on stats like total rounds, kills, or points going over/under a set number.
  
• Outright winner: Bet on who will win an entire tournament or league.
  
• Prop bets: Specialty bets on events within a game, like first kill or total points by a player.

Editor’s Tip: New betting sites tend to offer unique tools and betting features that compliment the betting markets. They include bet builder tools and stats to help guide your selections. Make the most of these features to help place smarter bets.

What Mobile Features do New Online Betting Sites Offer?

Compared to older bookies, new betting sites are generally more suited for mobile. 

They’ve been launched at a time when operators know most punters prefer betting on their phones, so it is treated as a priority. Every new site should run smoothly on a mobile browser, and many also offer a dedicated app. 

Modern UK mobile bookmakers look and feel different compared with older sites. New platforms are sleek, fast, and built with features like Face ID logins, push notifications, and innovative tools. It makes the mobile experience more convenient and enjoyable.

New UK Betting Sites Compared: App vs No Download

New betting sites are built with mobile in mind, so you can always place bets smoothly using your phone. 

Every site should work perfectly well in your browser, but many new operators also offer iOS and Android apps. Both options have good and bad points:

	Pros	Cons
No Download	Doesn’t take up device storage, fast to open, easy interfaces	Not as sleek as an app
App	Modern features including push alerts, faceID login	Takes up storage on your mobile device

New Betting Sites FAQs