Privacy policy

Last updated: May 2, 2025

This Privacy Policy for aboutcookies.org.uk (“we”, “us”, or “our”) explains how we collect, use, store, share, and protect your personal information when you use our website https://www.aboutcookies.org.uk and any related services (collectively, the “Services”).

If you have any questions or concerns, please contact us at info@aboutcookies.org.uk.


1. What Information Do We Collect?

a) Information You Provide

We collect personal information when you:

  • Fill out our contact form
  • Subscribe to updates
  • Communicate with us directly

This may include:

  • Name
  • Email address
  • Any other information you include in your message

b) Information Collected Automatically

We automatically collect technical data when you use our Services, including:

  • IP address
  • Browser and device type
  • Operating system
  • Pages visited and on-site interactions
  • Approximate location (based on IP address)

We use tools such as Google Analytics and other third-party services to collect this data.


2. How Do We Use Your Information?

We process your personal data to:

  • Respond to your inquiries and provide support
  • Deliver requested services
  • Send administrative communications (e.g., policy updates)
  • Analyse usage trends and improve website performance
  • Prevent fraud and maintain security
  • Comply with legal obligations

3. Legal Bases Under UK GDPR

We rely on the following legal bases to process personal data:

  • Consent: For newsletter subscriptions, marketing emails, analytics, and non-essential cookies
  • Contract: To provide requested services or respond to contact form messages
  • Legal Obligation: To comply with applicable laws and regulations
  • Legitimate Interest: For website analytics and functionality improvements (when not overridden by your rights)

4. When and With Whom Do We Share Your Personal Information?

We may share your data with third parties, including:

  • Ad networks (e.g., Google AdSense)
  • Affiliate marketing platforms
  • Analytics providers (e.g., Google Analytics)
  • Email communication tools
  • Hosting and infrastructure providers

All third parties are contractually bound to protect your data and act only on our instructions.

We may also disclose your data:

  • In the event of a merger, acquisition, or business sale
  • When required by law or to protect legal rights

5. Affiliate Disclosure

Some links on our site are affiliate links, which means we may earn a commission if you make a purchase or sign up through them. This comes at no additional cost to you and helps support our site. We maintain editorial independence in our reviews and recommendations.


6. Third-Party Links

Our site contains links to third-party websites. We are not responsible for the content or privacy practices of these external sites. Please review their policies before sharing your data with them.


7. Cookies and Tracking Technologies

We use cookies, pixels, and tags to:

  • Enhance functionality and user experience
  • Measure traffic and engagement
  • Serve relevant ads and affiliate offers

You can control or withdraw your cookie consent at any time. For full details, please visit our Cookie Policy.


8. International Data Transfers

Your personal data may be transferred outside the UK, including to the United States and European Economic Area (EEA) via providers such as Google, Mailchimp, and our hosting services.

Such transfers are safeguarded by Standard Contractual Clauses (SCCs) or other approved mechanisms as required under UK GDPR.


9. Data Retention

We retain data only as long as necessary for the purposes described:

  • Contact form submissions: Up to 12 months
  • Analytics data: Up to 26 months (per Google Analytics default)
  • Newsletter data: Until you unsubscribe or request deletion

Backups containing personal data are stored securely and purged on a rolling basis.


10. Security Measures

We implement reasonable technical and organisational measures to secure your personal data. While no online system is completely secure, we strive to protect your information to the best of our ability.


11. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If we learn that we have inadvertently done so, we will delete the data promptly.


12. Your Privacy Rights (UK & EU Residents)

You have the right to:

  • Access your personal data
  • Correct or delete it
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk

To exercise any of your rights, please email us at info@aboutcookies.org.uk.


13. Do Not Track Signals

We do not currently respond to browser “Do Not Track” (DNT) signals due to the absence of a consistent industry standard.


14. Changes to This Policy

We may update this Privacy Policy from time to time. All updates will be posted on this page with the revised date at the top.


15. Contact Us

71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
info@aboutcookies.org.uk