Identity theft is becoming alarmingly common these days. Last year alone, millions of people had their personal information compromised in data breaches, making them easy targets for everything from stolen bank accounts to fraudulent credit cards. While there’s no magic solution to eliminate identity theft risk completely, services like Aura are here to help you feel more secure. But how much does that sense of security actually cost?
Aura is well-known for offering a comprehensive suite of digital protections, which includes: identity monitoring, credit reports, dark web scanning, antivirus software, VPN, and a password manager; all bundled into one convenient package. Unlike other companies that hit you with extra fees and complicated pricing tiers, Aura keeps things refreshingly straightforward. But does “straightforward” also mean affordable?
In this detailed guide, we’ll break down Aura’s costs and pricing, clarify what you get at each subscription level, and help you decide if it’s worth your hard-earned cash. Whether you’re going in solo, with a partner, or managing a large family, Aura has a plan for you. And we’re here to answer if it’s worth it.
How Much Does Aura Cost? (Monthly and Yearly Pricing)
The cost is a key factor when you’re looking for a digital protection service. Aura makes it refreshingly simple with straightforward monthly and yearly pricing. There are no complicated tiers or hidden fees to worry about.
Here’s a breakdown of what you’ll pay for each Aura plan:
| Aura Plan | Monthly Price | Yearly Price | Savings (Annual Plan) |
| Individual | $15/month | $12/month ($144 billed annually) | Save 20% |
| Couple | $29/month | $22/month ($264 billed annually) | Save 24% |
| Family | $50/month | $32/month ($384 billed annually) | Save 36% |
| Kids (Add-On) | $13/month | $10/month ($120 billed annually) | Save 23% |
Monthly vs Annual Billing: Which One’s Right for You?
- Monthly billing is great if you’re still weighing your options and want the freedom to cancel anytime, though it does come with a slightly higher monthly rate.
- Annual billing is perfect if you’re ready to commit to long-term protection. Compared to the monthly plan, you’ll enjoy significant savings. (up to 36% per year)
Why Aura’s Annual Plan Is a Hit:
- Save up to 36% off the monthly rates.
- Enjoy a 14-day free trial to test it out.
- Plus, there’s a generous 60-day money-back guarantee if you’re not completely happy.
For most users, especially couples or families, Aura’s annual plan is the smartest financial option, offering the same level of protection for a lot less money.
Aura Plans Explained: What You Get with Each Tier
Aura keeps things simple. There are no confusing bundles or hidden fees to worry about. But even with clear pricing, you’ll want to know exactly what each Aura plan offers before you whip out your credit card. Let’s break it down, tier by tier.
Aura Individual Plan
Cost:
- Monthly: $15/mo
- Yearly: $12/mo ($144 billed annually, save 20%)
Who it’s for:
It’s for solo users who are looking for solid protection without any unnecessary extras.
Key Details:
- Covers 1 adult
- Protects up to 10 devices
- $1M identity theft insurance
Aura Couple Plan
Cost:
- Monthly: $29/mo
- Yearly: $22/mo ($264 billed annually, save 24%)
Who it’s for:
Couples or any two-adult household wanting to share protection under one plan can opt for this one.
Key Details:
- Covers 2 adults
- Protects up to 20 devices (10 per adult)
- $2M total insurance ($1M per adult)
- Joint account management for easier tracking
Aura Family Plan
Cost:
- Monthly: $50/mo
- Yearly: $32/mo ($384 billed annually, save 36%)
Who it’s for:
It’s ideal for families seeking the best value, especially if children or elderly family members are involved.
Key Details:
- Covers 5 adults + unlimited kids
- Protects unlimited devices (perfect for larger families)
- $5M total insurance ($1M per adult, up to 5 adults)
- Includes kid-specific monitoring, parental controls, cyberbullying alerts, and child SSN monitoring
Aura Kids Plan (Standalone or Add-On)
Cost:
- Monthly: $13/mo
- Yearly: $10/mo ($120 billed annually, save 23%)
Who it’s for:
It’s for parents who are looking for child-focused digital protection. It is available as a standalone service or an add-on.
Key Details:
- Covers unlimited kids and unlimited devices
- Child-focused features like safe gaming, online activity monitoring, and parental control tools
- A great add-on if your current Aura plan doesn’t include kid-specific protections
What’s the Main Difference Between the Aura Plans?
With Aura, you won’t find yourself locked out of essential features, no matter which pricing tier you choose. Every plan gives you complete access to identity monitoring, credit checks, antivirus, VPN, and other vital services. The main distinctions lie in:
- The number of adults and kids covered
- Device coverage (10 devices per adult for Individual/Couple plans, unlimited for Family plans)
- Total insurance amount ($1 million per adult covered)
Are There Any Hidden Fees or Add-Ons with Aura Plans?
Nobody wants unexpected surprises when it comes to bills, especially those sneaky hidden fees. So, let’s get this straight from the start: Aura doesn’t have any hidden fees. Their straightforward approach is one of their biggest selling points, which means:
- No surprise charges for essential protections like credit monitoring, identity monitoring, or digital security tools.
- No sneaky price increases after your first year of subscription. The cost stays the same unless Aura announces clear pricing updates (and they’ll communicate those transparently).
- No cancellation fees. You can cancel anytime without the stress of penalties or complicated procedures.
Optional Add-On: Kids Plan
If your main Aura subscription doesn’t cover kid-focused protections (like the Individual or Couple plans), you can easily add the Aura Kids plan for an extra monthly or annual fee:
Kids Plan (standalone/add-on):
- $13/month billed monthly
- $10/month billed annually ($120/year, saving 23%)
Optional Feature: Spam Call Protection
Aura also offers a specialized Spam Call and Message Protection feature, which is automatically included in the Family plan. If you’re on a different plan, you can still get this feature as an optional add-on for an extra fee.
Aside from these clearly defined optional features, Aura bundles everything else into its standard pricing. So there’s no complicated tiers or upselling tricks.
Aura’s pricing is refreshingly straightforward. Optional add-ons are clearly marked, and there’s no risk of surprise charges sneaking into your bill. This simplicity sets Aura apart, especially compared to competitors known for their complex pricing models.
Free Trial and Money-Back Guarantee
Aura makes it super easy to try their service without any commitment. And honestly, that’s pretty rare in services like these.
14-Day Free Trial
Every Aura plan, whether it’s for Individuals, Couples, Families, or Kids, kicks off with a 14-day free trial. No strings attached, no damage to your credit, and yes, you get full access to all the features. You can check out:
- Identity and credit monitoring
- Device protection tools (like VPN and antivirus)
- Parental controls (available on Family/Kids plans)
- Real-time alerts and the dashboard
If it doesn’t feel like the right fit, just cancel before the 14 days are up, and you won’t be charged a dime.
60-Day Money-Back Guarantee
If you decide to go for an annual plan, you’re protected by a 60-day money-back guarantee. That’s a whole two months to see if Aura is the right match for you.
- If you cancel within 60 days, you’ll get a full refund
- No cancellation fees or hassle
- Only applies to annual billing
This refund policy allows you to explore all the features without feeling tied down. It’s especially useful if you’re weighing whether Aura is worth it for the long haul.
Please note that the monthly plans don’t come with the 60-day money-back guarantee, but you can still cancel anytime. Just make sure to do it before your next billing cycle to avoid any unwanted charges.
With the free trial and the money-back guarantee, Aura really gives you a lot of space to test out the service without any risk. It’s a solid safety net for a product that’s all about protecting you from risk.
Is Aura Worth It?
Let’s be honest, nobody really wants to shell out cash for protection they might never need. So, the big question is: Is Aura actually worth your hard-earned money? The short answer is that for most folks, especially families, absolutely. But let’s dive a little deeper.
When Aura is worth it:
- You’re looking for all-in-one protection. Aura combines identity monitoring, credit alerts, antivirus, VPN, and a password manager in one dashboard, so you won’t juggle multiple subscriptions.
- You have a family to safeguard. The Family plan is one of the best options available. Unlimited kids + 5 adults + comprehensive device and identity coverage = fantastic value.
- You’ve experienced a breach (or want to steer clear of one). Aura’s quick alerts, $1M insurance per adult, and White Glove fraud support make it much easier to react if your information gets compromised.
- You prefer a set-it-and-forget-it approach. Once you sign up, Aura operates quietly in the background. It’s low effort with high coverage.
When it might not be worth it:
- You’re on a tight budget. Aura isn’t the most affordable option out there. If you’re just after basic credit alerts and nothing more, free tools provide the bare essentials.
- You already have solid standalone tools. If you’re using Google One, Bitwarden, NordVPN, Norton AV, and keeping track of your credit manually, Aura might seem a bit redundant.
Wrapping Up
Aura is a whole digital safety ecosystem. Investing in it means buying peace of mind, quick alerts, expert recovery support, and a tidier online life. Given everything it offers, especially at the annual price, it stands out as one of the most thorough (and family-friendly) services available.
If you’re genuinely committed to safeguarding your identity, credit, children, and devices from today’s threats and prefer not to juggle multiple subscriptions to achieve that, Aura is worth considering.
Plus, with a 14-day free trial and a 60-day money-back guarantee, you can try it out risk-free and see for yourself!